New Frontier Bank
Merchandising New Services in a Traditional Setting
Lee Architects/Interior Designers’ challenge was to create an interior that visually led the bank’s customers to different areas of the bank without sacrificing the traditional feel of the facility. This merchandising approach was accomplished by signage and the unobtrusive placement of bank’s various services so that customers pass through them before reaching the teller line. The use of rich woods, marble and coved lighting successfully creates an ambience of hospitality for the customers.
This project, a two-story building over a partial basement, was accomplished with Hensel Phelps on a design-build basis.